Consumer Authentication

Identity Fraud and Identity Theft Protection

Consumers are worried about how well their digital identities are protected
Organizations providing online services to consumers know that online fraud is growing almost as fast online business1. Consumers fear identity theft and are increasingly nervous about the security of online transactions. The brand damage caused by a breach can cripple an organization and take years to recover from. Providing consumers with confidence through identity fraud protection, identity theft protection and complying with regulations such as the recent FFIEC guidance are increasing the pressure to take action.

Identity theft protection through consumer authentication can help defend consumers and citizens from identity fraud. It can also help an organization defend and manage the risk of online services. The industry recognizes that password security is 'not strong enough' for consumer authentication. Stronger authentication for online consumers can help to maintain, and in some cases restore, confidence in those online services.

Detect, defend and adapt with risk based authentication
As part of a layered defense against online attacks, organizations will want to use identity fraud detection and multiple types of authentication so that the right level of security is applied to a given transaction. Diverse user communities demand that the least invasive authentication methods often make the most sense for large scale deployments. Entrust delivers a risk based authentication platform that can deliver a range of authentication methods based on risk assessment.

  • Detect identity fraud with real time fraud detection which can be deployed with zero touch to existing online applications.
  • Defend using a cost effective, multifactor authentication platform, which provides a range of authentication methods based on risk.
  • Adapt with an open platform and central policy management.

Risk Based Consumer Authentication

Entrust now provides organizations with the ability to both identify risk using transaction monitoring and react in real time using open multifactor authentication powered by Entrust IdentityGuard. The Entrust IdentityGuard authentication platform can help enable organizations to layer security across diverse users, transactions and applications.

Reduce the impact of security on the user experience by requiring stronger authentication only when needed. This common sense approach to consumer authentication can allow an organization to apply the appropriate level of authentication based on the risk assessment of the transaction.

Enhance consumer confidence with Extended Validation (EV) Certificates
EV certificates are SSL certificates that give web browser users greater confidence that they are visiting a trusted web site through strong, easy to understand visual indicators in the browser itself. Web browser providers like Microsoft will be turning on this new functionality in their new browsers in January 2007. Entrust is offering Extended Validation certificates at a significant savings over other providers.

Entrust is a trusted security advisor
As trusted security experts, Entrust delivers a proven platform for consumer authentication through its Zero Touch Risk-based Authentication Solution at some of the world's leading financial institutions such as Commercebank and Bank of New Zealand. A trusted security advisor for national governments and the Fortune 500, Entrust builds solutions that can adapt as new threats emerge and authentication requirements evolve.

1. "Online fraud costs $2.6 billion this year" http://www.msnbc.msn.com/id/6463545/